What Colour Is This Dress? (SOLVED with SCIENCE)

Alright, so the world has seemingly become
utterly divided on this dress. What colours do you see? On one side we have team Black
and Blue – on the other, team White and Gold. We asked on twitter and got hundreds of responses
for both white and gold and black and blue. For what it’s worth, we both saw black and
blue and thought this was a massive prank at first. So how can it be possible for people
to see it so differently? It’s a phenomenon known as colour constancy.
Take this cube for example. The middle square on the top appears to be a shade of brown,
while the one on the side looks much more orange. But in actuality, they are both the
exact same colour. We promise we haven’t cheated here or done any trick photography.
Instead our brain looks at the context, sees a shadow, and instantly thinks “Oh – shadows
make objects appear darker”. And so the brain compensates and interprets the square
as lighter than it appears. Until the shadow is taken away. Back to the dress, and we have a similar situation.
Except here the context is very arbitrary – we’re so close up to the dress that we
don’t really know it’s surroundings and the brain has to make assumptions. People
who picture the dress as white, have brains which may be interpreting the dress in a blue-lit
room, for example; as in, it’s a near a window, with a bright blue sky. It makes perfect
sense then, that the white dress would be tinted blue and that the gold colour wouldn’t
really change. On the other hand, the brains of people who
see it as black and blue may be interpreting the dress in an artificially lit setting – with
yellow lights. As a result, the brain see’s the gold as just a reflection off of the black,
and believes that the blue has been unaffected. Chances are that this image just happens to
be perfectly ambiguous to our brain, meaning it all comes down to individual perception
and even how and where you view the image. From a factual standpoint, the dress is blue
– in fact, here are some other pictures of it. But this is a beautiful example of how
our brains have evolved to interpret the world around us, without us even realizing. Want more answers to the world’s craziest
phenomena? Get the AsapSCIENCE Book to feed your curiosity at asapscience.com/book. We’ll
put a link in the description – and subscribe to our channel for more weekly science videos!


  1. BotBox Bot

    September 16, 2019 at 6:22 pm

    I see white and gold

  2. No

    September 16, 2019 at 7:53 pm

    Well I see Blue and Gold
    Fight me

  3. TaZe_ToXic Z

    September 16, 2019 at 10:20 pm

    Wait if your looking at a blue thumbs up in the comments it’s blue and black if your looking at the white one than it’s white and gold

  4. SpartanWarMC

    September 17, 2019 at 1:41 am

    I first saw white and gold and then I rewatched it and I saw blue and black.

  5. Pixelated Stars

    September 17, 2019 at 9:26 am

    I think I'm different… I see Gild and Blue :/

  6. salwa elsayed

    September 17, 2019 at 12:03 pm

    I see it blue and gold 🤔

  7. Joudy Askar

    September 17, 2019 at 12:53 pm

    i see blue and gold lol

  8. Ruchika2908

    September 17, 2019 at 1:29 pm

    Omg i just saw white and gold on the thumnail and i cannot see it Now i can only see blue and black

  9. Bazinga Yt

    September 17, 2019 at 4:00 pm

    4 months ago I saw white and gold but now it's is blue and black

  10. Tage Jönsson

    September 17, 2019 at 5:12 pm

    I can see both OMG!!!

  11. Bottle Cap

    September 17, 2019 at 7:11 pm

    I see laurel

  12. Flower Power77

    September 17, 2019 at 11:44 pm

    I see both colors

  13. lmeade2681

    September 18, 2019 at 1:09 am

    I got blue and gold

  14. fromchomleystreet

    September 18, 2019 at 6:34 am

    I have question for all the people who see it as blue and black. I see it as white and gold, and can’t NOT see it that way, even though I know, intellectually, that it’s actually blue and black. Can you please describe the lighting context that you perceive? I see it as daytime, quite a sunny day, and we are somewhere like on the porch, the background over-exposed because it’s the outside, but the dress itself in the shade. So it’s natural daylight, but not directly lit.

    If it’s royal blue and black to you, do you perceive it as being daytime or night? Inside or outside? In shade or directly lit? Is the bright light in the background sunlight or artificial light? Is the dress itself lit by natural light or artificial light?

  15. Alfred The Butler

    September 18, 2019 at 7:08 am

    I saw white and gold on the thumbnail and black and blue in the video!

  16. Jase 1

    September 18, 2019 at 12:00 pm

    I see black blue and gold

  17. AnimatrixPredator

    September 18, 2019 at 7:33 pm

    89%People in Europe see Gold and White and 11% see Blue and Black in World 62%people see Gold and White 38% see Blue and Black

  18. Cyrill Daepp

    September 18, 2019 at 11:03 pm

    For the team white-gold which i'm also part of: Try to squeeze your eyes as much as possible while looking at the picture and you will see its true color.

  19. UnicornLover11

    September 19, 2019 at 12:19 am


  20. Tia Ngov

    September 19, 2019 at 3:06 am

    I see blue and gold!

  21. Holly Brennan

    September 20, 2019 at 6:20 am

    I see blue and gold and white

  22. •Cherrii Tea•

    September 20, 2019 at 10:46 am

    Hmmm I see White and Gold But My Cousin Sees Black and Blue?

  23. AV_183

    September 20, 2019 at 12:13 pm

    Meanwhile i see Black and gold!??!

  24. Eivind Johan

    September 20, 2019 at 12:58 pm

    1:27 no one gonna comment about the auto tune

  25. Kat’s Cloud

    September 20, 2019 at 2:34 pm

    what if I see light blue and gold????

  26. Unicorn Girl

    September 20, 2019 at 9:01 pm

    Black and blue

  27. dogsareawesome 9197

    September 20, 2019 at 10:16 pm

    White and gold

  28. Vetrivie

    September 21, 2019 at 12:03 am

    i see blu and gold ;-;

  29. TheCrazyLifeOf CassiaAndJasmyn

    September 21, 2019 at 4:07 am

    I literally see blue and gold anyone else?

  30. krabicka3693

    September 21, 2019 at 3:38 pm

    Am I the only one seeing blue and gold?

  31. just for fun

    September 21, 2019 at 4:14 pm


  32. Ry Potato

    September 21, 2019 at 6:13 pm

    The color is yannylaurel

  33. Emery Luna

    September 21, 2019 at 6:28 pm

    I saw gold and blue….

  34. Artstuffs YT

    September 21, 2019 at 10:31 pm

    I just see blue and goldish black

  35. • Boba ETN •

    September 22, 2019 at 2:47 am

    When u see gold and blue

  36. Shelby Bills

    September 22, 2019 at 5:52 am

    Blak/blue or white/gold?
    I see blue and gold

  37. navi Blu

    September 22, 2019 at 8:30 am

    I SAW BOTH???

  38. Psycho Artist

    September 22, 2019 at 10:38 am

    I saw both

  39. Hi_Its_Rohan

    September 22, 2019 at 2:58 pm

    I’m inside with lights on and it’s rainy and cloudy outside but I still see gold and white lol

  40. Animaze Studios

    September 22, 2019 at 4:58 pm

    Is there anyone you can like see both colours? Like at one angle I see black and blue then white and gold then gold and blue!😀😧

  41. Yu-An Huang

    September 22, 2019 at 7:33 pm

    I see blue and gold…

  42. The_Unkown643

    September 22, 2019 at 8:41 pm

    White and gold. The white is a little blue tho.

  43. Reven 233

    September 22, 2019 at 8:52 pm

    I saw blue and gold

  44. Ashley G

    September 22, 2019 at 10:45 pm

    First a saw gold and white then I went far away then I saw black and blue the what the what

  45. Marcus Mark

    September 23, 2019 at 12:07 am

    It's black and blueeeeeeeeeeeeeeeeeeeee

  46. MistaBut :D

    September 23, 2019 at 4:08 am

    I see blue and gold…

  47. 『 elfie 』

    September 23, 2019 at 6:29 am

    I see bronze and blue..

  48. DomanTas

    September 23, 2019 at 2:28 pm


  49. Filip Marinkovic

    September 23, 2019 at 5:03 pm

    White and gold.

  50. Stela Saveljic

    September 23, 2019 at 7:13 pm

    I saw white and gold

  51. Evanoodoo L

    September 23, 2019 at 7:32 pm

    I see blue and gold

  52. Tim K17

    September 23, 2019 at 10:48 pm

    Come on. The debate is now over four years old and the dress is still gold and white. 😂

  53. Rebecca Zapata

    September 23, 2019 at 11:25 pm


  54. Rebecca Zavada

    September 24, 2019 at 12:52 am

    I hear both ;-;

  55. Z1G 21

    September 24, 2019 at 2:11 am

    what happens if you see blue and gold?

  56. SauserYT

    September 24, 2019 at 2:15 am

    Blue and gold

  57. dragonwarrior1820

    September 24, 2019 at 5:23 am

    i saw blue and gold

  58. Kate Livingstone

    September 24, 2019 at 8:36 am

    I used to see black and blue but now I see white and gold

  59. Census

    September 24, 2019 at 9:38 am

    @myfellowwhiteanfgolders he’s played us as he’s team blackandblue. The dress is white and gold.

  60. riaz ahmed

    September 24, 2019 at 10:27 am

    Black blue

  61. BayknCookr_

    September 24, 2019 at 11:38 am

    Wait what? I saw the thumbnail and it's white and gold but then i saw the video and it's black and blue

  62. YeetBoi 69

    September 24, 2019 at 12:28 pm

    I hear bookshelf

  63. Sampezii

    September 24, 2019 at 2:05 pm

    i understand how some people see black and blue from those things you said, but for me it look white and gold and it’s just the shadow that makes the white blue tinted

  64. SFS Chill

    September 24, 2019 at 2:51 pm

    White and brown

  65. pridedly uwu

    September 24, 2019 at 4:28 pm

    I saw black and blue after this came out nothing has changed. I come back to look it’s now gold and white but it happened for a minute till it went back to black and blue

  66. I Hate Fuck Boys

    September 24, 2019 at 5:01 pm

    Who fuckin cares?

  67. Khushii Nikhade

    September 24, 2019 at 5:39 pm

    No matter where I see it I can the only white and gold

  68. peggy m

    September 24, 2019 at 6:03 pm

    I see gold and purple😂

  69. Synthetic Entity

    September 24, 2019 at 7:17 pm

    Cashier when person buys dress:
    Cashier: Ok, so that will be $8.99 for the blue and black dress
    Person: You mean the white and gold dress?

  70. Rain Flop

    September 24, 2019 at 8:00 pm

    For the people who see white and gold, squint your eyes really really really hard and you’ll see blue and black. I promise

  71. Rhea Anchan

    September 24, 2019 at 9:04 pm

    White and gold.

  72. Rmdhn

    September 24, 2019 at 9:43 pm

    I see both now. Used to only see black and blue, can choose which color I wanna see now

  73. Baguettii

    September 24, 2019 at 10:06 pm

    Wh- what- I- What?

  74. MrMayonnaise

    September 24, 2019 at 10:29 pm

    Why do I keep fuckin going back to this

  75. Wy 4games

    September 24, 2019 at 11:15 pm

    I see blue and gold

  76. Clumsy Cuber

    September 25, 2019 at 1:38 am

    1:47 if you invert colors they look the same

  77. Pap1glock

    September 25, 2019 at 1:42 am

    That's not a dress that's a sleeve to a dress

  78. Cranston 40

    September 25, 2019 at 2:11 am

    If you see white and gold at first, put your phone in night shift mode and you might see black and blue

  79. Angelina Elise

    September 25, 2019 at 2:19 am

    Clearly its white and gold how could u see anything else??

  80. Daily Tips

    September 25, 2019 at 3:17 am

    Uh I see blue and gold.

  81. Mignonette CIM

    September 25, 2019 at 6:53 am

    It's black and blue dude I'm not colorblind siriusly I'm not

  82. Cønnør J

    September 25, 2019 at 8:24 am

    I used to see white and gold but now I see black and blue, tf.

  83. EditFoxYT

    September 25, 2019 at 9:09 am

    OMG!!! The First Time I Saw The Video It Was White And Yellow
    But When I Got Distracted By Something It Changed To Black And Blue

  84. Unripe Banana

    September 25, 2019 at 3:21 pm

    Why would so many people dislike this.?

  85. Curly Bug

    September 25, 2019 at 5:08 pm

    da fricc i see blue and gold???

  86. Frewtioper

    September 25, 2019 at 6:18 pm

    I see gold and blue

  87. עפרי חדד

    September 25, 2019 at 6:21 pm

    Its gold and blue!!!!!

  88. Power UP

    September 25, 2019 at 7:15 pm


  89. Dalosen

    September 25, 2019 at 8:21 pm

    Oh god, i just saw a pictue of this and it was gold and white, before i saw this as black and blue

  90. CensoredSenSword

    September 25, 2019 at 10:42 pm

    I see blue and gold

  91. karen madeiras

    September 26, 2019 at 12:37 am

    Gold and white!

  92. Big Boy

    September 26, 2019 at 2:08 am

    When you’re color blind so you see purple and green

  93. Cain1 Hargreaves

    September 26, 2019 at 11:53 am

    It’s black and gold

  94. Sunny Gacha

    September 26, 2019 at 12:27 pm

    but i see blue and gold.

  95. Gian Ryan Tangoan

    September 26, 2019 at 1:35 pm

    I see blue and brown

  96. Maya Karath

    September 26, 2019 at 1:58 pm

    What about blue and gold

  97. Signe Lund

    September 26, 2019 at 2:21 pm

    I see it as blue and gold

  98. Suman Chaudhary

    September 26, 2019 at 3:00 pm

    In thumbnail I saw white and gold but now it's blue and gold

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