Knowledge – The Prosci ADKAR Model


Following desire comes knowledge, the knowledge
on what to do. What do I need to know during the change? What I need to know after the change. And knowledge is important. Knowledge is important, but it needs context. Knowledge needs to come after awareness and
desire. It’s necessary, but not sufficient. Now, there are factors that influence your
knowledge. You know, your current knowledge base certainly
plays a role. How big is the knowledge gap between what
you’d know today and what you need to know to be successful after this change happens? Certainly, your learning style and your capability
and capacity to learn new things will be important here. Nobody is gonna ever be able to teach me math. It’s just kind of the way it is. And so, there might be inhibitors around my
style or capability to learn certain things. And then, resources. What time do I have available resources? Do I have available to help me learn? Now, interestingly from an ADKAR observation
perspective, knowledge is the knee-jerk default reaction. We have a change. We need employees to make. What do we do? Send them to training. And I use this analogy, the picture of the
hammer. If you only have a hammer, everything looks
like a nail. And before change management became matured
to where it is today, before it really got the rigor and the process and structure and
repeatability, the way we could try to bring about change was training. It was the hammer we had to swing around. Training and communication, right? Those were the two hammers we had. And so, I think that notion of if we need
somebody to do something differently, send them to training, has perpetuated into our
organizations today. Without context, without awareness, and desire,
the attempt to build knowledge is going to be a miss. We’re gonna have people sitting at the back
of their room with their arms across their chest wondering what it was they were gonna
make for dinner that night. Knowledge is critical and necessary but insufficient
when we don’t have awareness and desire beforehand. So, there is knowledge, awareness, desire,
knowledge.

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