Knowing Y: Engage the Next Generation Now


[upbeat music] – GENERATION Y IS RAPIDLY
ENTERING THE WORKPLACE, WORKING FOR US,
WORKING ALONGSIDE US. THEY’RE YOUNG, TALENTED,
BUT CAN BE HARD TO CONNECT WITH. THEY GET BORED EASILY, THEY THRIVE
ON NEW EXPERIENCES, AND THEY LOVE CHANGE. TO WORK WITH THEM, OR HAVE THEM JOIN
YOUR ASSOCIATION, YOU HAVE TO LEARN
TO REACH THEM. WAIT A MINUTE. GENERATION Y ALWAYS RECEIVED
TROPHIES FOR PARTICIPATING, EVEN WHEN THEY DIDN’T WIN. NOT BAD,
JUST DIFFERENT. AS GROWNUPS,
THEY THRIVE ON FEEDBACK, AND NEED TO KNOW
“WHAT’S IN IT FOR ME” FROM THEIR WORK ENVIRONMENT. WE’RE USED TO BEING
IN ONE SPOT. THEY LIKE TO KEEP MOVING. AM I RIGHT? WHOA! THEY GREW UP
IN A WIRELESS WORLD, WHERE YOU
CAN OFFICE ANYWHERE, WITH A FLEXIBLE SCHEDULE TO ENJOY
WHAT LIFE OFFERS. WHEN YOU REACH OUT TO THEM
TO JOIN YOUR ASSOCIATION, YOU’LL NEED
A FRESH APPROACH. THEY GET BORED WITH
THE SAME OLD BORING CONFERENCES. JOIN US–
WE’VE GOT FREE COFFEE? WAIT A MINUTE. “KNOWING Y:
ENGAGE THE NEXT GENERATION NOW,” BY SARAH SLADEK,
GIVES TREMENDOUS INSIGHT INTO THE MIND
OF THIS GENERATION. TO HELP YOUR ORGANIZATION
EMBRACE CHANGE, BRIDGE GAPS, AND REMAIN RELEVANT
TO FUTURE GENERATIONS, GET THE BOOK TODAY,
AND START KNOWING Y. [upbeat music]

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