KNOWING WHEN TO STOP — The Importance of Branding Your Business


Great brands are actually an art and a science of what to leave out. What not to say. What not to show. The last thing you want to be when you’re a brand is to be like a hormonally imbalanced teenager who’s out on the first date. They don’t know what to say so they start saying everything sort of frantically! Exercise the art of knowing when to Stop talking. Stop writing. Stop drawing. Stop filming. Stop playing. And it’s the same with any art form whether as a chef or a writer or a film editor. As a brand, know what to leave in. Know what to leave out. And some questions you can ask yourself is: Does this contribute to the story? Does this contribute to the aspiration? Knowing WHEN TO STOP is as important as knowing WHEN TO START. It’s as much as: The silence between the notes is as important as the notes themselves.

5 Comments

  1. Barbara Glazier

    November 20, 2019 at 3:44 pm

    such sound advice easier said than done

  2. Mark Resnick

    November 20, 2019 at 4:00 pm

    I have found when speaking in public those quiet moments are so powerful. You are SO on target. Thank you for this week's inspiration.

  3. Brooke Austin

    November 20, 2019 at 5:22 pm

    David, you are always right on the money for branding do's and don'ts. I love the reference of the hormonal inbalanced teenager! Perfect! I love your one minute Wednesday! videos!

  4. Paris Cutler

    November 20, 2019 at 7:45 pm

    Another great video, thank you David

  5. Aseyah R

    November 25, 2019 at 12:11 pm

    No truer words spoken! As a creative person, it was difficult to learn when to stop; stop adding just one more drop, one more tweak to find perfection. My personal truth reveal was that there is no such thing as perfection, only perception. Humdinger David!

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