How to become a knowledge YouTuber? 14. Create Great Content – 2
How to become a knowledge YouTuber? 14. Create Great Content – 2 by Philip Shieh 4. Accessibility A large percentage of viewers will find your videos from search results on social networking sites or related videos. This means they will have no context for the material. Consecutive series should be on the list so that each video can be played independently and watched by new viewers. Achieving accessibility — best practices a. Increasing the number of general people who use multimedia content on their phones by using autoplay settings increases your coverage, shareability, likes, and overall views … b. Make your video as inclusive as possible for as many people as possible, including blind and partially visually impaired, as well as deaf and hard of hearing. c. An accessibility “best practice” is to use a sequence of descriptive video (also called audio description) to capture the video. In short, we should add narrative video descriptions to the post-production process. 5. Consistency Why stay consistent? a. The internet has always rewarded consistency
b. Venture capital media companies are turning to video c. YouTube’s algorithm now rewards longer videos a. The internet has always rewarded consistency People have always thought that high-quality content can always find an audience. This is far from the truth. Although having high-quality content is certainly helpful, consistency in publications has always played a greater role. The more content you publish, the higher your chances of an article or video becoming viral, and it’s harder to predict what will spread. b. Venture capital media companies are turning to video By now, you must have heard of the infamous “Video Turning Point” that has swept the media industry. Many of the digital media publishers are backed by venture capital and now invest hundreds of millions of dollars in video production. Early YouTubers had little competition. Today, they are constantly at risk of being overwhelmed by the content produced by professional filmmakers. c. YouTube’s algorithm now rewards longer videos YouTubers are not only under pressure from higher quality productions and more content. These videos also take longer. YouTubers who were asked to make a video every day lasted between 5 and 10 minutes, and now they are under pressure to double their video to 10 to 15 minutes. Best practices for Consistency a. Develop a video / content schedule The key to making an effective video / content schedule is to make sure it is realistic. b. Show your posting frequency on the YouTube channel description Not only does it help increase your own productivity, it also lets viewers know when you can look forward to your next video. c. Create a thumbnail template or use a specific style Thumbnails are usually the first thing a potential audience will notice and can make decisions about watching videos. d. Identify your audience and talk to them One aspect that is often overlooked is identifying who is watching your video. e. Stick to the format If you want to comment, stick to it somehow. If you want to teach, teach in a specific way. f. Find your niche Another thing you often hear is finding your own market segment. People often say it because that’s important. Your niche ties everything together and makes you a part of a community. g. Pre-planning or writing video scripts or outlines Planning and scripting can make a huge difference in consistency and productivity. h. Mass production Batch processing is the process of recording multiple videos in one session. You can also batch script / outline writing, editing, etc. i. Consistent editing By leveraging the same or similar scenes, shots, intro, outro, and transitions, you want to stick to one format and make your video synonymous with that style. j. Make a series or split a longer video By playing a series of videos, you can connect a specific topic, and if more viewers like it, you can gain more motivation. 6. Targeting Audience type Population group Advertisers have been able to target demographics for some time, but this targeting option has recently been updated. In addition to traditional audience segments such as age and gender, YouTube campaigns can now use detailed demographic options to target groups such as college students, professors, or hosts. Life Events YouTube is able to target users based on major life events. This type of targeting incorporates higher-level intent into the audience. Segmentation and affinity audiences Affinity audiences are structured user groups that are created based on user behavior and interests. When targeting users, advertisers can choose to choose from a list of different interests, such as beauty and health or sports and fitness. Consumer model Audiences can use them in many different creative ways, such as customizing messages and promotions differently between each audience. Custom target audience The recommended best practice is to create an ad group with at least 50 relevant keywords. Just insert the keyword list you want, and YouTube keeps refreshing your audience to include all possible users using targeted search terms in your custom target audience list.